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“Steve's presentation was easily one of our top presentations in recent memory. The current and very applicable strategies he armed us with has given us a leg up in the competition.”

Will C. - Director of Talent Acquisition at BYU

“Yesterday's presentation led by Steven Smith from ApplicantPro was amazing! I don't think I've ever been on a virtual call where I saw everyone taking such copious notes!”

Brandon W. - Vice President of Aon

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steve-slide-cover-hiring-tree

The Hiring Tree:
Laws of Applicant Attraction

Many companies have experienced a dip in applicant flow, especially since the pandemic. This is due in part to new job board rules, SEO practices, and AI technology. Learn how to create a "Hiring Tree" with multiple channels and a strong foundation to attract top talent, regardless of market conditions.

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You've Been Ghosted:
3 Steps to Becoming an HR Ghostbuster

Ghosting by job applicants is a growing problem for employers, with rates reaching as high as 28% in some industries. While often blamed on job seekers, Steve argues that employers may also be contributing to the issue. Identify the main causes of ghosting and learn strategies to prevent it, ultimately improving applicant attraction and retention. Additionally, Steve will explore the connection between ghosting and quiet quitting, suggesting that it may be a symptom of deeper workplace issues.

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Job Ad Writing Workshop

Learn the critical difference between a job description and a job ad. While job descriptions are important for internal clarity, they are often ineffective as job postings. Identify how to create compelling job ads that attract a larger pool of qualified candidates. Take a dive into the history of recruitment marketing, SEO principles, and the role of AI in streamlining the process. Our goal is to help participants develop effective job ads that increase applicant flow and improve the overall hiring process.
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Employee Referral Program:
The Leader Branch of an Organizational Hiring Tree

Learn from Steve the importance of an Employee Referral Program (ERP) as the foundation for a successful hiring strategy. Using the analogy of a tree, the ERP is the "leader branch" that nourishes the rest of the hiring process. Identify the six core principles for building an effective ERP, including communication, social sharing, rewards, and metrics. By implementing these strategies, organizations can increase employee participation, improve referral quality, and ultimately reduce hiring costs.
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